By Dale Bethea Project Manager To many, the role of a project manager—or PM—is something of a mystery. Our omnipresent involvement in projects can give the impression that we’re subject matter experts. Over the past 10 years, I’ve been asked many times by clients to explain the rationale behind…
By Jessica Meth Copywriter The role of a creative partner in the world of life sciences is to turn information into ideas that generate interest and capture the attention of audiences that include payers, providers, and patients. Over the past 15+ years, I’ve spent many hours reviewing data, brainstorming…
By Jessica Meth Copywriter In pharmaceutical writing, you must often customize your messaging platform for multiple audiences, including patients, providers, payers, and employers. Though writing for each presents unique challenges, many writers find writing for payers (eg, commercial health plans, Medicare, Medicaid) the most complex. Having spent most of…
By Marian Mostovy Copywriter As a long-time editor of medical communications, I review—or view—content written by a host of people from across the pharma world. That includes everything from prescribing information to sales training materials to coupon offers. Here I share some perennially popular ways that people get confused…
By Anne Rewey Contrary to an all too popular belief, developing messaging is not a quick, ad hoc exercise that can be done over a cup of coffee or during a weekly team meeting. Instead, impactful, sales-driving messaging requires a disciplined approach that starts with understanding the customer. When…
By David O’Connell Copywriter When it comes to communicating a message, there may be no media quite as engaging as a well-created video. That’s why we at Encompass place such importance in the quality and variety of the video modules we create. It’s also the reason we’re particularly thrilled…
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