By Marian Mostovy Copywriter When I’m editing medical content for regulatory, physician, and sales professionals, I come across practices that just don’t cut it when it comes to the abbreviations eg, ie, and etc. Here are some pitfalls and how to avoid them. 1. Inserting periods. You may have…
By Marian Mostovy Copywriter As a long-time editor of medical communications, I review—or view—content written by a host of people from across the pharma world. That includes everything from prescribing information to sales training materials to coupon offers. Here I share some perennially popular ways that people get confused…
By Anne Rewey Contrary to an all too popular belief, developing messaging is not a quick, ad hoc exercise that can be done over a cup of coffee or during a weekly team meeting. Instead, impactful, sales-driving messaging requires a disciplined approach that starts with understanding the customer. When…
By Jon Madden Managing Partner President and Chief Financial Officer About a dozen years ago, I identified a gap in the way life sciences training was carried out. It seemed that training was accomplished in a “one and done” approach—a check-the-box event. Although quick, it didn’t seem to help…
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