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Marketing new hires are unique challenges for trainers, even in organizations with strong sales training programs. The reasons are clear. While sales reps are regularly hired in groups, marketers are often brought on singly or in numbers too small to build a standard training class. What’s more, on average, newly hired marketers bring with them a more disparate range of knowledge and experience than their counterparts in sales. This makes establishing a baseline of knowledge for all marketing new hires all the more difficult.
